The German researcher Peter Wellhöfer recommends the following actions to make the communication process more effective: Presenting information Tasks for the presenter: Clear presentation of content: adapt language to the audience, use examples, avoid difficult terminology and foreign words. Logical structure of content: start with an overview, show how topics are linked to each other, highlight what is most important, repeat main ideas, summarise. Be precise: present information to the point, avoid using redundant words. Be interesting: address different sensory channels, demonstrate personal interest in the topic. Non-verbal contact: establish eye contact with the audience, react to participants' non-verbal feed back, e.g. irritation or sleepiness. Encourage questions: ask for feed back, clarify what has or has not been understood, involve participants by asking questions. Tasks for the receiver: Relate what is said to yourself, make an effort to understand what the presenter wants to say. Do not start formulating your own ideas before the presenter has finished his/her message. Look for interesting aspects in the presentation. Avoid interpreting what has been said if it is not clear, ask clarifying questions instead.